It’s critical that teams don’t lock marketing away in an AI-powered black box—marketers must always stay in the loop.

Steve Jobs once argued the greatest innovators are "both the thinker and doer in one person," invoking Leonardo da Vinci to prove that creativity and execution rarely succeed apart. Jobs's point ...

The ability to maintain stable body temperature is an example of a negative feedback loop, as is maintaining stable blood sugar levels. The concept of negative feedback loops as key to managing ...