PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Two L.A. actresses built an instant online empire on pre-tradwife content aimed at younger women. Now former fans have ...

Across the world, conservative women holding public office sport signature looks that meld ideology and strategic vision.

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

Temple carvings, old-school Bollywood, Raja Ravi Varma paintings: here’s how creators are making their culture their beauty ...

The 'clean girl' aesthetic is a fashion and beauty movement that celebrates understated elegance and refined minimalism. Here ...

Being ugly on the inside correlates with what Mother Jones calls the "brutal aesthetics of MAGA," which include "Mar-a-Lago ...

Learn how we test. For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It's the turn of Berry Girl Makeup. It follows 2023's ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

A bride has defended her decision not to wear makeup on her wedding day after facing shocking levels of criticism on social ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...