PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The activation underlines Givenchy Parfums’ commitment to blending luxury storytelling with immersive consumer engagement in travel retail.

Fragrance trends in the UAE and MENA shift toward designer scents and seasonal freshness, with growing online demand in April 2025, reports Big Lab.< ...

The Nigerian beauty scene just got a major glow-up and it’s called Mirrors Beauty. Nestled in the heart of Lekki at Town ...

We’ve had it in the city for half a decade now, but this French chain is still the most satisfying place to sate your makeup cravings. There’s the excellent selection of brands, from high end ...

I can’t remember the exact age I was when my love affair with fragrances began. I have vivid memories of playing dress-up in my grandmother’s closet—and the finishing touch of every outfit ...

As a Sephora Rouge customer and E! Shopping Editor, I’m all about finding the best discounts. Here are my top picks from the ...

Many issues can cause skin pigmentation, and it’s more common than you might expect. Most people associate discolouration ...

That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...