Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

In the world of A-listers, the phrase “luxury living” takes on a whole new meaning. Celebrities know that their homes — ...

Barber, who served as the key makeup artist backstage at Luar's most recent NYFW show, described the edgy, heavy-handed look ...

THERE’S a reason MAC Cosmetics is one of the biggest names in the beauty industry. Now, shoppers are going wild for their ...

She went all out to keep up with the red aesthetic as she opted for a glitzy red clutch. Diamonds were a perfect choice to ...

Thompkins is also an avid skin care lover, and believes hydrating products are essential for creating a good base. If you’re ...

It’s radical to choose to cry, laugh and hug without regard for running mascara, writes advice columnist Jessica DeFino ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Myleene Klass shared a bare-faced selfie on social media, revealing she might have ‘brown bits’ while on Loose Women today.

Houston is being blessed with the presence of a new influencer, Alix Earle. The TikTok star announced that her boyfriend, ...

Remember when you could actually be unreachable? Join us as we count down the cultural touchstones that defined Generation X ...

If you’re looking to experiment without commitment, read on to learn about the Wowangel Brown Wig Collection—a game-changer ...