There are plenty of changes on LIV as the golf league will begin its fourth season Thursday. One change, however, is quite a ...

LIV Golf harnessed a number of strategies in an attempt to set itself apart from the PGA Tour when it first got off the ...

Golf apparel, equipment, game-improvement gadgetry and cutting-edge technology from nearly 1,100 vendors — the most since ...

PGA Tour Superstore's aggressive golf retail expansion strategy balances penetration in existing U.S. markets with entry into ...

According to LIV Golfer-turned LIV on-course analyst Pat Perez, the LIV tour is planning to take itself more seriously in ...

The players weren't wearing shorts despite the heat of the desert.

LitFit Golf Apparel will exhibit at the 2025 PGA Show scheduled for Jan. 21-24 at the Orange County Convention Center in Orlando, Fla. LitFit Golf Apparel will be presenting its female golf one piece ...

Golf fans have been left upset by Jason Day's clothing choice during the final round of the 2025 AT&T Pebble Beach Pro-Am.

From Dustin Johnson to Brooks Koepka to Bryson DeChambeau, the LIV Golf roster is loaded with stars. Meet the players and ...

The PGA Tour has never allowed players to wear shorts during tournament rounds. LIV Golf kicks off 2025 at Riyadh Golf Club in an event played under the lights to allow most viewers in the United ...

In general, what are people asking for in golf shoes and what do you see on the tour that may filter its way down into the ...