So, where are the best affordable perfumes? Do they even exist? “There are plenty of key notes found in designer perfumes for women that can also be found in inexpensive options,” says Nicole Mancini, ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

Technology accelerates the cycles of interest and churn, and new, attention-grabbing products and services are everywhere.