LYNX is set to discontinue an iconic deodorant, leaving shoppers devastated. But the brand has hinted the beloved spray may one day make a "legendary comeback". Bosses took to Instagram to share ...

But it didn’t pass his own smell test. The deodorant market was already awash in global brands. And Patel had a rule: “If consumers can name seven brands in a category, I don’t enter it.” He went in ...