Shoppers may be splintering their shopping, but service providers are bundling items back up to meet their e-comm needs.

The feature, which coincides with further expansion into alcohol delivery, allows customers to order from two eligible merchants in a single order.

Shares of Eternal (formerly known as Zomato) and Swiggy rallied up to 6 per cent on the BSE in Thursday's intra-day deal, and ...