Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic ...

With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and ...

On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly ...

The Georgian creative will wrap up his tenure at Balenciaga with a couture show on July 9. His successor has yet to be named.

Ever wondered what brand logos really mean? Dive into the hidden symbolism and brand psychology behind famous designs, and ...

with Demna replacing Gucci’s famous double Gs with Bs on its classic logo canvas accessories. And he has the confidence of the Kering chief executive François-Henri Pinault, who once told The ...

On Thursday, Gucci announced that Demna Gvasalia will be taking on the role of artistic director. The Georgian fashion ...

Kering's appointment of Demna raises questions about how Gucci’s brand identity will evolve under his leadership.

The Georgian designer has been entrusted by the Kering group with the reins of its flagship brand. At 43, Balenciaga's ...

Louis Vuitton is expanding into beauty with the upcoming launch of a beauty brand led by Pat McGrath as Creative Director.

Courtesy of Gucci With this appointment, the fear is that Demna will do the same thing he did at Balenciaga but use G logos instead of a big B. In this view, it would be lots of black baggy hoodies, ...