Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic ...

Drawing on its legacy, Gucci’s fall 2025 paid tribute to the house founder, Guccio Gucci, and key retro statements, from necklaces crafted from the iconic horsebit, to the interlocking G logo that ...

As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...