Crew said that Diageo “recruited more Guinness consumers” through marketing campaigns like the one with Momoa and by partnering with influencers to “co-create content and shape the brand.” ...

Distilled 2025 uses AI-driven analysis to offer foresights into trends shaping consumer behaviour in 2025, including the rise ...

But the soaring popularity – and price – of Guinness has been blamed on an ... pinned on the fact that its low-calorie, low-alcohol content has made it fashionable with women.

This cake is crazy-easy and stays fresh in the fridge for three days,” says Irish chef Anna Haugh. “Though it has a high sugar content, the bitter Guinness and sour buttermilk provide balance and, ...

At such a critical moment in US history, we need reporters on ... “Though it has a high sugar content, the bitter Guinness and sour buttermilk provide balance and, together, they are why the ...

While Diageo cited “exceptional” demand in Great Britain, the stout has also grown in popularity in the U.S. Guinness was the top-imported beer in the U.S. across the past 12 months ending in October, ...

Baileys Irish Cream is so sweet and rich, it's hard to believe while you're drinking it that it really contains alcohol. But it does, and here's how much.