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Overall, messaging for the season is to keep things classic – because that’s one trend that will keep coming back no matter ...
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Asian News International on MSNIndia's Fashion Gets a Science-Backed Makeover: Diadem Introduces the K-Color Code, a First in the Indian Fashion IndustryA bold wave of innovation has arrived in Indian fashion, and it starts with color. Diadem, one of Chennai's most iconic fashion houses, is making headlines as the first in the Indian fashion industry ...
Rahul Dayama explains how the brand’s anti-sprawl strategy—no new categories, no physical stores—is helping it stay efficient ...
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