Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in James' hometown of Akron, Ohio.

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend, activist, author and philanthropist LeBron James.

LeBron James is entering his Barbie era. Ken dolls modeled after the Los Angeles Lakers star will soon appear on toy shelves. On Wednesday, Mattel announced that it teamed up with the LeBron James Family Foundation to create the first professional athlete Ken doll,

LeBron James serves as the inspiration for Barbie’s first installment of the brand’s Kenbassador series, featuring a range of inspiring figures who’ve left an indelible impact on the culture. The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026.

LeBron James' Ken doll as part of the 'Kenbassador' series. Associated Press LeBron James is now the 1st professional male athlete to have likeness depicted in a Ken doll. EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

Lebron James gets a Barbie & more hot topics!

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.”

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer's “Kenbassador” series.