Amid concerns about children using antiaging products that can harm their skin, a legislator introduces a bill that would ban ...

Who needs makeup artists when you have toddlers? Watch these pint-sized "beauty gurus" turn lipsticks into crayons, ...

Tween trendsetters have taken over social media with skin care routines inspiring other young kids. The proposal is South Bay Assemblymember Alex Lee's latest effort to keep them from being able to ...

at-the-fingertips access to beauty trends and new makeup launches. And as many parents attest to, having knowledge of the ...

A California lawmaker is once again trying to restrict children from buying anti-aging skincare. The revamped bill would ban ...

Kids today are growing up faster than ever. With constant exposure to technology and social media influencers, children are ...

In February of last year, as videos of tweens racing to Sephora for beautifully packaged creams and serums that contained ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

In an E! exclusive, Love Is Blind alum Giannina Gibelli shares her self-care guide, offering valuable advice for prioritizing ...

The skincare brand is attempting to reconnect with its core audience through a tie-up with comedian Iliza Shlesinger for a ...