She continues: 'As far back as then skincare was for everyone regardless of status, gender and wealth. So appearance and beauty is engrained from a young age and it is as intuitive as combing your ...

Today, K-beauty is worth over $12.5 billion globally, according to a Cosmetic Business report ). As well as leading viral TikTok trends (hello, snail mucin gels), Korean skincare has set up camp on ...

We've already seen our favorite celebrities slay the red carpet with their unique take on the Spring formal concept at the ...

Nail art in South Korea is basically a full-time sport, with salons pushing creative boundaries and experimenting with ...

These best-selling Korean beauty products can help you achieve the dewy, luminescent glow that K-beauty is known for.

Essence: One of the unique steps in a Korean facial is the application of an essence, a lightweight liquid that hydrates, nourishes and improves skin texture. It’s considered the most important step ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. If you look online, you’ll see that skin care obsessives raving about Korean ...

Korean makeup is all about natural, glowing skin and soft, dewy finishes. Cleanse, tone, and moisturize to ensure your skin is hydrated and smooth. Use a lightweight, hydrating primer followed by a ...

Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe. K-dramas and K-pop stars reach new levels of perfection, and their flawless ...

Between Amazon’s Big Spring Sale and Walmart’s Spring Savings Sale, merchants are trying to make spring sales a thing—and ...

Every time a major Amazon sale comes our way, we pay particularly close attention to the items that sell out the quickest and ...