Matcha ice cream, mochi and cakes also made its top 10 list. The Uji area in Kyoto is known for its high ... matcha has been fully integrated into our everyday food and beverage (F&B) scene.

The starters, for example, feature crispy rice topped with salmon tartare, paired with Matcha Kyoto Cloud ... live cooking station serving up street food favorites such as Tom Yum soup, Papaya ...

Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...

Itohkyuemon is, first and foremost, a Kyoto tea merchant, having been in that business since all the way back in 1832. In the modern era, however, matcha isn’t just a drink, it’s also one of Japan’s ...

Matcha and moringa are two of our favourite superfoods when it comes to the segment of beauty. Brimming with antioxidants, they boast some serious health and beauty perks and have easily made ...

Matcha dominates this bustling shop, which offers ceremonial matcha from Kyoto and a menu including everything from matcha soft-serve to strawberry, mango and ube-layered lattes and matcha tarts.

The right foods can provide the essential nutrients needed for growth and development. So, if you’re looking for ways to fuel your child’s growth spurt, here's a list of some tasty and ...