LIV Golf CEO Scott O'Neil told the Detroit Economic Club his upstart tour still wants to merge with the PGA Tour but wants a ...

The full-stack IP and fan engagement company blends sport, media, fashion, and wellness, aiming to help brands own IP and ...

With a USGA deal expiring and a Golf Channel spinoff looming, what is NBC's golf future? Executive producer Sam Flood speaks.

LIV Golf CEO Scott O'Neil told the Detroit Economic Club his upstart tour still wants to merge with the PGA Tour but wants a global audience reach.

At the Detroit Economic Club, the CEO of LIV Golf talked about bringing the tour to Plymouth.

LIV Golf's season-ending team championship is set to be played Aug. 22-24 at The Cardinal at Saint John's in Plymouth ...

Those existing investors notably include Goldman Sachs, which led a $227 million investment round in the company in 2022 – ...

The Saudi-backed LIV Golf Tour has announced a new tech-focused partnership with consumer relations management platform ...

On the heels of a first seed round of funding in February 2025, XView AI is the first and only app that tracks movement of body, golf ... insights into felt and observed movements. The live ...

With new CEO Scott O’Neil at the helm since January, LIV Golf is clearly positioning itself as a brand that extends far beyond the sport itself. The atmosphere was electric, reminiscent of an F1 ...