I have vivid memories of playing dress-up in my grandmother’s closet—and the finishing touch of every outfit was always a few spritzes of perfume from her fragrance tray. It’s been years ...

That’s why switching up your fragrance isn’t just a luxury, it’s a necessity, for creating new moments, sculpting fresh moods, and tapping into the brain’s deeply ingrained scent-memory ...

The kind of fragrance also has an effect, of course, and those looking to strike the right balance should consider products with a lower concentration of fragrance oils than strong eaux de parfum.