Givenchy's Irresistible is a beautiful balance between floral and woody. It's airy and feminine, making it the perfect day-time scent; simply spray the lightweight mist across your hair, and marvel in ...

Skin scents from Maison Margiela, DedCool and more brands are all we're grabbing for anymore these days. Find out why.

But for Gen Z, fragrance has become so much more than just grabbing a pretty bottle off a Sephora shelf. For them, it’s about ...

This recipe is our favorite Sunday morning breakfast ... It’s perfect for lazy weekend mornings, holiday gatherings, or any time you want to treat your family to something special without ...

Social media influencer Ashton Hall has caused a surge in popularity for Saratoga water after featuring it in a viral morning routine video. The water, sold in a cobalt blue bottle, is now in high ...

At least, that’s what you would believe if you followed the viral online fitness coach, influencer, and self-professed motivator Ashton Hall’s (@ashtonhallofficial) morning routine, which is going ...

#PerfumeTok loves this scent from Phlur. It's a true musk, dusted with white florals—and the scent lingers in the best way ...

For the longest time, one of the biggest trends in perfume has been that elusive 'second-skin scent', a warm and fuzzy fragrance that has a comforting feel. People have been snapping up scents like ...

A Pakistani YouTube star has been charged with blasphemy after launching a perfume named after the law he has been accused of violating. Rajab Butt has one of the largest online followings in the ...

A brand-new restaurant called Lazy Daisy Diner and Cafe is coming to Lincoln Square Mall. The mall’s south side restaurant space will soon be home to a modern American diner with indoor and outdoor ...

When influencer Ashton Hall posted his morning routine, I’m sure he had a reasonable expectation that it would perform relatively well, as those types of videos are super popular on social media.

Ashton Hall’s morning routine has taken the internet by storm, sparking a wave of jokes and parodies for being “unrealistic.” Fitness influencer and health coach Ashton Hall has become an ...