The hoodie wasn't any regular sweatshirt, at least not in the eyes of Gen Alpha. It was a Pink Palm Puff — a new obsession of tween and teen girls reminiscent of the Stanley water bottle craze.

Jelly pinks will also be making a hit this year, I call it a strawberry French pink. If you're opting for ... Look at the veins on your wrist in natural light,' she suggests.

Read our full commerce guidelines here. Do you know someone who's really into pink? I promise you, you'll find something in this edit! If you're shopping for a special gift or a birthday present ...