I have vivid memories of playing dress-up in my grandmother’s closet—and the finishing touch of every outfit was always a few spritzes of perfume from her fragrance tray. It’s been years ...

Ahead, we've tapped into the expertise of perfumers, brand founders, and beauty industry insiders to confirm our theories and uncover 9 viral fragrance trends you’re about to see everywhere this ...

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The kind of fragrance also has an effect, of course, and those looking to strike the right balance should consider products with a lower concentration of fragrance oils than strong eaux de parfum.

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