In my opinion, there are two qualities linked to the wildly lauded fragrance Baccarat Rouge 540 that made it the cult ... a scent produced by perfume house Maison Francis Kurkdjian.

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.