You see, I’m a firm believer that nothing sets the mood quite like scent and that applies to romance too. Whether you’re ...

2025 is all about love and self-care, so spoil yourself with the Rare Beauty Mini Find Comfort Lotion & Fragrance Set, a ...

While perfume is subjective, some notes and concepts appeal to the masses more than others. Much like with fashion trends, a ...

Flowers are pretty and chocolate is a tasty treat but for Valentine's Day 2025 we reckon something more substantial and long-lasting might be the ...

Because any fragrance can be a genderless fragrance if you deem it as such. Whichever scent you arm yourself with in the ...

These are the best perfumes and fragrances, according to editors. Plus, experts share gifting tips for fragrances and how to extend your perfume.

Check out Renée Zellweger's flurry of fashion-forward looks for the "Bridget Jones: Mad About the Boy" press tour.

What if we told you that there are more than just floral and fruit fragrances to choose from? In 2025, we are introducing you ...

Perfume has long been considered an art form, but in recent years, its connection to contemporary culture has deepened. No longer just an accessory, fragrance is now a medium for storytelling, emotion ...

Whenever I get a whiff of a heavy rose perfume, it instantly transports me back to my grandmother circa 1980. I didn’t love ...

Start your day with some matcha in your cup and some on your skin! We've rounded up the best matcha-inspired fragrances to ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. This Valentine’s ...