Spring’s effortless glow is yours with these viral beauty essentials that enhance rather than mask. The clean girl aesthetic ...

You know that trending makeup item you’ve been dying to try or fragrance you have your eye on? Now’s the time to add to cart ...

"It’s perfect and makes me want to cry tears of JOY that I found such a great moisturizer." View Entire Post › ...

Katherine Legge and e.l.f. Cosmetics are teaming up to make several starts in the NASCAR Cup and Xfinity Series this year as ...

e.l.f.’s growing portfolio now includes partnerships across hockey, soccer, wrestling, tennis, racing, swimming, and more, ...

Offering medium coverage, the skincare-inspired concealer is formulated like a multivitamin serum, containing vitamin B5, ...

The 3 best beauty products we tried this week from Clinique, Jouviance and Prada Beauty. They say: A new serum addition to ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

Those natural essential oils you love in your skincare? More than 90% of a plant is typically discarded during the oil ...

Katherine Legge continues to inspire young people with her e.l.f. Cosmetics partnership. The history-making race car pro will ...

Some ingredients found in personal care products like lotion and shampoo may be harmful to your health. Here's how to avoid ...

Snack brand Tru Fru and Tarte Cosmetics have collaborated on something sweet.