A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as popular. While downtown girl fashion is cozy and subdued—downtown girl ...

Laura Geller knows that wearing a full face of makeup isn’t everyone’s thing—and if it is, even those of us who love a full ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty donations from Altadena Girls.