But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

Laura Geller knows that wearing a full face of makeup isn’t everyone’s thing—and if it is, even those of us who love a full ...

A recent study suggests that certain chemicals in personal care products might be linked to earlier puberty in girls, raising ...

Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as popular. While downtown girl fashion is cozy and subdued—downtown girl ...

Liberal comedian Suzanne Lambert kicked off the trend with a video making fun of what she believed “ MAGA girlies ” looked ...

The “Republican makeup” or “conservative girl makeup” trend mocks the cosmetic choices of right-wing women with TikTok tutorials. As a spinoff of the “Republicansona” meme from 2021 ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty donations from Altadena Girls.

With hundreds of cameras documenting their every move in the villa, no one can blame the Love Island girls for wanting to look their best 24/7. But as any makeup aficionados will know ...