PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

Tennessee bride Calynn Chapman has broken her silence after her make-up-free wedding decision sparked major backlash on ...

Naomika Saran, who's the granddaughter of Dimple Kapadia, joined her during the Maddock Films event on Monday in Mumbai. Her ...

Dress for Freedom’ is a makeover event intended to empower girls in foster care and shelters that also educates them on the ...

A bride has defended her decision not to wear makeup on her wedding day after facing shocking levels of criticism on social ...

Rebecca Hickey gives insight on how she brings the characters’ image to life on the hit Mike White-created series and how ...

Two L.A. actresses built an instant online empire on pre-tradwife content aimed at younger women. Now former fans have ...

EAST LANSING — Young Hispanic girls gathered Sunday at Eagle Eye Banquet Center, eager for ideas that could help them plan ...

ROSANNA Davison has wowed her fans as she stepped out in a stunning €135 dress during a glamorous girls’ getaway. The Irish model recently enjoyed a fun-filled night away with her friends at ...

she says she felt the most beautiful she's ever been. "No amount of makeup could have changed that," she says. "This ...