PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

This bride said “I don’t” to caked-on wedding cosmetics. A Tennessee woman’s decision to go makeup-free on her wedding day sent the internet into a tailspin. Earlier this week, Nashville-based ...

Tennessee bride Calynn Chapman has broken her silence after her make-up-free wedding decision sparked major backlash on ...

Amanda Seyfried is being praised by fans, who said she is "so real" for showing her makeup-free skin with eczema in a 'Vogue Beauty Secrets' video.

Dress for Freedom’ is a makeover event intended to empower girls in foster care and shelters that also educates them on the ...

A bride has defended her decision not to wear makeup on her wedding day after facing shocking levels of criticism on social ...

Rebecca Hickey gives insight on how she brings the characters’ image to life on the hit Mike White-created series and how ...

Kelly Clarkson showed off her makeup-free look for the March 27 episode of Kylie Kelce's 'Not Gonna Lie' podcast.

In her various swimsuit selfies in the Instagram post, Kylie was not wearing any makeup, giving her fans a rare peek at her ...

Two L.A. actresses built an instant online empire on pre-tradwife content aimed at younger women. Now former fans have ...

First springing onto our screens in the early aughts, model and actor Sienna Miller is something of a British icon. And, more ...