All the beauty and wellness retail expansions of 2025. Red light therapy device brand Solawave is entering 610 Ulta Beauty at ...

In the perfume world, there's been a rising interest in using fragrance to repel rather than attract. Meet the off-putting aromas taking over the shelves.

In an exclusive E! interview, Summer House star Paige DeSorbo shares how supporting friends, surrounding herself with ...

Right in time for spring cleaning, Febreze just announced their 2025 scent of the year. But if you’re expecting a citrusy or ...

We’ve been quietly working for the past 2 years on reformulating our scents, updating our packaging, and changing Boy Smells ...

Price hikes could be felt by consumers as early as this summer—so now is the time to stock up on these essentials.

Don't miss these top picks at Sephora. The best offers on Thursday, April 10 on Dior Foundation, Touchland Hydrating Hand ...

These brands aren't the first to tackle all-over sweat and smells. Ob-gyn-founded Lume Whole Body Deodorant pioneered the ...