The purveyor of affordable wedding dresses is tapping a familiar name for its leap into luxury: Georgina Chapman of Marchesa.

David's Bridal is getting a little luxury lift by engaging with Marchesa. Still working its way back after a bankruptcy ...

David’s Bridal, the country’s largest wedding-dress retailer ... Its first partnership is with Marchesa, the New York womenswear brand co-founded by Georgina Chapman.