Skin scents from Maison Margiela, DedCool and more brands are all we're grabbing for anymore these days. Find out why.

Sure, Le Labo's Lavande 31 is all about lavender, but it's not in the way you would think. This scent subverts the fresh, ...

Gourmand perfume isn't just about smelling like desert and 'you smell good enough to eat' isn't just a saying; brands are ...

But for Gen Z, fragrance has become so much more than just grabbing a pretty bottle off a Sephora shelf. For them, it’s about ...