From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

Anthony Pender, founder of pub and restaurant group Yummy Collection, said the price he was being charged for a keg of Guinness had risen by around 37pc – or £81 – since the end of the pandemic.

By crafting a narrative that highlights your brand's purpose and values as well as the customer's journey, you can forge ...