Matcha is growing in popularity, with many consumers switching their daily coffee for the green tea. We delve into why ...

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

Matcha is a type of green tea rich in antioxidants and other compounds offering an array of health benefits. Most people can ...

PARU Tea has evolved from a trendy matcha destination into a space dedicated to single origin, custom loose-leaf tea and tea experiences. But their journey is more than just a business pivot ...

Over the past decade, production has nearly tripled, with Japan producing 4,176 tonnes of matcha in 2023. Consumption of the antioxidant-rich green tea 'reached a record high last year ...

but this time it’s actually about tea. On March 11, Poda, a matcha paste, officially launched on Kickstarter, and its founder Mujtaba Waseem posted a minute-long pitch on social media urging ...

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health ...

Iced options include sparkling matcha, gyokuro (shaken green tea), genmaimatcha (green tea with roasted rice), and mugicha (barley tea). Wakoucha, a Japanese black tea and sencha are available ...