Matcha is having a moment. From green-hued lattes in perfectly lit cafés to wellness creators sharing their daily rituals on ...

Demand for matcha is simmering away, fuelled by health-conscious younger consumers, but it’s not clear how big the market ...

The demand for matcha has taken off thanks to MatchaTok influencers, and suppliers have implemented buying limits. Don't expect tariffs to help.

Matcha, a ceremonial tea that has existed in Japan for centuries, is as popular as ever. It’s understandable: This form of green tea has an undeniable amount of health benefits, especially if you ...