Bad news for matcha lovers: the bright-green beverage may see an international shortage as Japan's supply runs low.

Experts are warning of a matcha shortage after the global demand for the viral drink started going through the roof thanks to ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder.

The demand largely comes from outside Japan - while matcha and leaf green-tea consumption has fallen inside the country, global sales are expected to nearly double from £2.2bn in 2023 to £3.9bn ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports ...

Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.