"There are, of course, a limited number of farmers that grow [Camellia sinensis plants], so demand is outpacing supply," CBS ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan ...

And there's one more piece of this puzzle making matcha go stratospheric: Social media. “The brands that have been impacted most are the ones that people overseas like, the ones that have gone ...

A few years ago, finding good matcha was like swiping on a dating app—there were options out there, sure, but they always ...

“One of the biggest mistakes is putting matcha in the fridge without sealing it properly,” said Tomoko Honda, head of global operations for Ippodo Tea Co. “Matcha can easily absorb odors ...

Matcha may have been around for nearly a thousand years, but it seems like the ancient green tea powder drink has never been more popular — here, anyway. It’s turning coffeehouse and tea shop ...