Makeup trends for Spring 2025 are pretty varied, and they are all about striking the perfect balance between natural beauty ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The rich face moisturizer is packed with hydrating hyaluronic acid and a blend of ...

From star-spangled banner nails to Beyoncé's favorite setting spray, here's everything you need for your Cowboy Carter Tour ...

So as Dior's Forever Skin Perfect 24H Multi-Use Foundation Stick became the internet’s latest and greatest favorite foundation, I couldn’t wait to get my hands on it. My face and I have lived through ...

Now, the color match might have been what initially caught beauty fans’ attention, but Touch of Spice’s formula is what makes ...

The saree, with its detailed embellishments and scalloped border, gleams under the light, adding a festive sparkle that elevates the ensemble into couture territory. It’s the kind of look that ...

Fashion and Beauty Writer Rachel Williams got her hands on the number one bestselling Wonderskin Lip Stain to see if it was ...

It's proven time and again that what goes around most certainly comes back around. Here are 7 old-school beauty trends are ...

The Soft Pinch liquid blushes and highlighters are certainly some of the brightest stars from the Rare Beauty line, and this ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Erykah Badu wasn’t going to accept the Icon Award at the 2025 Billboard Women In Music without an iconic look to match. Even ...

From soft and delicate shades to bold and daring options, discover the trends that will set the tone this season. Get ready ...