News

This blurred, "hazy" aesthetic is trending for spring 2025 ( just ask pro makeup artists !), and Abrams has become the poster ...
Makeup trends for Spring 2025 are pretty varied, and they are all about striking the perfect balance between natural beauty ...
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
Take a look at 13 of the best celebrity beauty moments from the week: Serena Williams rocks Wyn, FKA Twigs opens tour with ...
There are plenty of celebrities who still rock glam beauty on the red carpet, but several stars have seamlessly adopted ...
Tamannaah Bhatia and Dia Mirza also played into the ethereal charm of glowing skin and barely-there makeup. Bhatia embraced ...
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...
Simone Ashley makes sure to not miss a beauty beat when it comes to serving up one glam moment after another. The Bridgerton ...
Where once makeup was all about a flawless, hyper-sculpted aesthetic, the past few years ... Now, we’ve reached a middleground, with soft matte makeup that leaves skin looking like skin, but ...