Dewy skin is a major trend right now, often achieved with makeup products like highlighters. But what if you prefer to skip makeup altogether? The good news is that you can get that radiant, glowing ...

In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, too-thick eyebrows and ...

The new Kylie Cosmetics Natural Blur Powder Foundation has been hailed for its lightweight matte finish and 12 hours of wear, ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at many key shows, including at Luar with this matte take. The inspiration?

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Holliday Grainger is just beautiful, isn't she? Her dazzling red hair is so striking (excuse the pun) and she lights up the screen when she appears on BBC's Strike alongside Tom Burke, playing ...

For a romantic and soft look, Deepika often chooses peachy tones on the eyes and a touch of rosy blush on the cheeks.

Valentine’s Day is the perfect excuse to play with makeup and embrace your beauty. Opt for a soft, romantic glow or a bold, ...

So, if you're on the hunt for the perfect natural-looking lippie and perhaps already look to the Black Doves star for ...

The issue was never about choosing between two extremes of a natural look and made-up one. It was about understanding makeup ...

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the ...

Netflix's Young, Famous & African star Francine Nyanko Koffi popularly called Fantana looked flawless as she flaunted her ...