Sonny Vaccaro: the ad exec who signed Michael Jordan to Nike
He's described as the 'Godfather of summer basketball'. Sonny Vaccaro is the son of Italian immigrants who grew up in a Pennsylvania steel town with a passion and talent for American football and ...
Unearthed Junkie XL interview reveals the ‘nightmare’ behind his hit Elvis Presley remix
The Mad Max soundtrack heavyweight was still best known for his A Little Less Conversation remix when we spoke to him in 2008 ...
The Ad Industry Isn’t Dying—It’s Killing Itself
Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...
Satan shoes, microscopic bags and big red boots: How MSCHF conquered the art world
MSCHF has been called many things — performers, designers, even internet trolls — but for co-chief creative officer Kevin Wiesner, the title “artists” works just fine. It’s an ...
The era of buying influence is over: community is the new currency for brands
Iris Americas’s Jill Smith, CEO shares the 3Rs of connecting to communities; reach, role and relevance, which she believes ...
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15 Millionaires Who Started Their Empire with Less Than $1000
Many dream of financial success, but think it’s impossible without a big investment or inheritance to start. The truth is, that some of today’s wealthiest ... Read more The post 15 Millionaires Who ...
Anthony Kim Explains How Lucrative Nike Endorsement Deal Came Back To Bite Him On The Course
There was a ton of hype surrounding Anthony Kim when he joined the PGA Tour, and Nike was hoping to take advantage by inking him to an endorsement deal ...