Here's Every Air Jordan Sneaker Releasing
How The Once Banned Air Jordan Became One Of The Most Worn Sneakers In The NBA
Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.
Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...
In 1985, the iconic red and black Air Jordan 1 got banned from the NBA and a slick marketing move by Nike turned the challenge in an opportunity. Nike and Jordan Brand began celebrating the ...
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