My mom’s beliefs about lighter skin being more desirable originated from centuries in which “dark skin marked one as a ...

Whether you’re drawn to earthy tones or crave a pop of brightness, these summer color trends are here to inspire. From the ...

'A make-up primer helps to perfectly prepare the skin for any make-up that goes on top by creating a smooth, hydrated canvas, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Some ingredients found in personal care products like lotion and shampoo may be harmful to your health. Here's how to avoid ...

Dani Dominguez skips store-bought dog food in favor of home-cooked meals—and now she's sharing her tips so you can do it too.

The brand is called Quince (which I was mispronouncing like the Spanish word for fifteen until recently), and if you're still doubting its legitimacy, I don't blame you — in fact, I was once ...

As couples embrace more authentic wedding styles, brides are following suit with fresh-faced makeup that enhances their ...

As soon as Nettie Lombardi, an 18-year-old makeup artist, saw her friend Anna Murphy, a Canadian makeup artist, post about ...

Sonali, a makeup artist from Kolhapur, went viral for perfectly recreating Rihanna's pre-wedding look from Anant Ambani and Radhika Merchant's celebrations. Her impressive video amassed 12.7 ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Spring is here and that means it's time for a fresh set of nails that'll raise your vibe. Try recreating aura nails with ...