As a sworn member of the “blush blindness” club, my make-up routine is never complete without a healthy wash of colour. My ...

On the shelves of makeup counters and drugstores sits an array of foundations in various olive, ivory, and fair shades. But ...

My mom’s beliefs about lighter skin being more desirable originated from centuries in which “dark skin marked one as a ...

Whether you’re drawn to earthy tones or crave a pop of brightness, these summer color trends are here to inspire. From the ...

'A make-up primer helps to perfectly prepare the skin for any make-up that goes on top by creating a smooth, hydrated canvas, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Shade Medium 11 on my olive skin tone is quite possibly the most perfect shade match I have ever come across with a foundation. It also doesn't oxidize and remains true to color, so my foundation ...

Some ingredients found in personal care products like lotion and shampoo may be harmful to your health. Here's how to avoid ...

Dani Dominguez skips store-bought dog food in favor of home-cooked meals—and now she's sharing her tips so you can do it too.

Think of it as the key to a “no-makeup makeup” look—but for ... “It neutralizes discoloration and gives nails a clean look without adding bold color.” Again, as its name implies, nail ...