Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

Ariana Grande is the master of holographic makeup. Grande, 31, showed off her iridescent eyeshadow via Instagram on Thursday, ...

British singer and song writer, Rita Ora looked like a complete snack as she dolled up to look pretty in pink while ...

Ariana Grande slayed a shimmery and full of fine eyeshadow look courtesy of her her r.e.m. beauty starlet liquid eyeshadows ...

These shadow sticks from Halsey’s beauty brand are my go-tos for statement-making eye looks. With a plethora of vibrant hues ...

The inexpensive eye cream Reese Witherspoon uses to reduce puffiness, dark circles and creases in her concealer is even more ...

Anupriya Goenka recently stunned in a breathtaking pink ensemble, exuding grace and sophistication. Her latest photoshoot ...

As soon as Nettie Lombardi, an 18-year-old makeup artist, saw her friend Anna Murphy, a Canadian makeup artist, post about ...

For those feeling like channeling soft, springtime energy, cherry blossom makeup is the swoon-worthy trend that instantly ...