If you've ever wanted to try Korean makeup, this is your sign. We’ve gathered the best tips from top MUAs, so you can perfect ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

Whether you’re heading out to see your favorite artist or simply soaking in the vibes, one thing is certain, a bold festival ...

The quicker and easier the everyday makeup routine the better, and this palette contains eyeshadows, a setting powder, blush ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Maison’s summer 2025 makeup collection is as dazzling as its campaign star, Deva Cassel, with brilliant blushes, radiant ...

"What really makes these makeup looks so good is the Old Hollywood movie star-inspired looks with a modern and playful flair, ...

Make no mistake, however intimidating it may seem, lilac blush isn’t anything new for those of us familiar with Korean ...

At 32, I'm surprised (but delighted) to find that I'm having more fun with make-up than ever. And part of that fun ...

First springing onto our screens in the early aughts, model and actor Sienna Miller is something of a British icon. And, more ...

We’re sure we don’t need to tell you that Jennifer Lopez is a beauty icon – and has been for decades. Breaking onto the scene ...

In honor of her 36th birthday, here are the best beauty moments from the two-time New York Times bestselling author and ...