Millie Bobby Brown has mastered the art of reinvention, both in her career and her hair transformations. Since shaving her ...

Actress Elle Fanning adores a bow (and a pigtail!), and Sydney Sweeney, the Euphoria star known for her ethereal, vintage-inspired style, frequently reaches for black velvet bows to pop atop her ...

THE ‘clean girl’ aesthetic isn’t going away anytime soon, with women opting for more natural beauty buys. But one woman who ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

The spring season hates to see the color pink coming. As soon as the flowers begin to bloom, pretty petal-inspired beauty looks step into the spotlight. The world is already seeing the rise of ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In true It-girl fashion, the 21-year-old Hollywood heavyweight wore the cutest tennis-approved outfit to accompany her new ...

and before we had entire aesthetics created around confidence, soft girl life, and glamour—we had Jackée. She was the blueprint for the original “it girl.” Her fits slayed, her hair and ...

The same person designed Snow White’s awful dress and Cinderella’s spectacular one, and I just need y’all to think about that ...

The 1971 underground feature, “Pink Narcissus” — one of the horniest films ever made — is now getting a re-release in a ...