Thankfully, many of the best 2025 perfume trends have a long-lasting appeal that can supersede the virality of TikTok.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

First springing onto our screens in the early aughts, model and actor Sienna Miller is something of a British icon. And, more ...

Azalea Path isn’t just a garden—it’s a technicolor revelation that makes you question whether you’ve accidentally stepped ...

Plush toys, branded merchandise, and collectibles in every shade of pink imaginable create a shrine to cuteness that draws ...

Many Next customers who have purchased the fragrance say is it perfect for 'everyday use all year round' and smells like it should 'cost more than it really does'. The top notes include jasmine ...

For instance, one shopper who “resisted buying this perfume for a LONG” was shocked at how great the perfume smelled, especially given its low price point. “Gorgeous feminine scent!” ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Buyers love how 'flirty and flowery' this Ariana Grande perfume is which has been slashed in price. As part of Amazon's spring sale, the Ariana Grande Cloud Pink, Eau De Parfum 100ml has been ...

Raquel Bouris founded the modern fragrance brand Who is Elijah in 2018 from Sydney, Australia, aiming to bottle the city's vibrancy. Alex Oprey is the Chief Commercial Officer and all-round ...