PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Shoppers have been raving about this YSL eau de parfum, and the reviews speak for themselves. Over 18,000 customers have given this fragrance a perfect five-star rating, highlighting its lasting power ...

Making your perfume last all day isn’t just about how much you apply or put but about using the proper techniques.

The summer heat can make your perfume fade away quickly. Follow these easy tips to enjoy a long-lasting fragrance throughout the day.

Expert insights on concentration levels, application techniques and finding your signature scent beyond the standard ...

A quick spray of deodorant will keep your underarms in check, just so your fragrance can shine without the underlying smell ...

The 100ml bottle of Elizabeth Arden Provocative Woman Eau de Parfum contains what is described as being a feminine fragrance ...

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so ...

Think of spring fragrances as the olfactory equivalent of your favorite lightweight spring jacket —versatile enough to handle ...

"This is my new favourite perfume. Really gorgeous subtle scent. Long-lasting but not over-powering. Would make a lovely gift. Beautiful bottle. Also like that the bottle is refillable." ...

They are the character of the perfume. Base Notes ... For example, you might apply one fragrance on your pulse points and another on your hair or clothes. This creates a multi-dimensional ...