The best shampoos for gray hair are actually purple shampoos. Here’s what experts want you to know about using one, plus we rounded up the best options.

As someone who regularly works up a sweat, I thought a daily shampoo was the only way to keep my hair clean, but it turns out ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

Different hair has different needs, and that’s as true here as everywhere. So for blondes, I’ve found shampoos with purple-depositing formulas to fight brassiness. As the sun can fade color ...

Unlike your regular shampoo, purple shampoo is a specialized formula crafted to neutralize unwanted yellow undertones in ...

For anyone who loves the vibrant look of freshly colored hair, maintaining that brilliance can be a frustrating challenge.

When I found out that Function of Beauty's purple shampoo and conditioner both tone and hydrate hair, it felt like a win all around. Although the shampoo and conditioner reduced brassiness to an ...

As purple shampoos go, this is pretty intense ... Targeting blonde, platinum or white hair, it’s designed to be used twice a week, keeping yellow brassiness at bay. Again, it’ll work ...

a toning shampoo and conditioner is a great place to start. They can help ward off the brassy hue gray hair sometimes takes on, keeping your color looking fresh. L'Oreal Paris Ever Pure Purple ...