In her new campaign for Lancôme, Olivia Rodrigo put an elevated spin on her signature look, including a sheer dress and ...

If your makeup routine is lacking color, a pop of red is just what you need to spice things up. Cherry makeup is the latest ...

If you, like me (hi), are still applying blush like it’s 2004, the TikTik beauty calvary is politely asking us to stop. And ...

Instagram and TikTok create a constant ... platforms have fundamentally altered beauty expectations among younger generations. The decision to pursue aesthetic treatments often begins within ...

TikTok has become more than just a social media platform—it’s a beauty playground. The ultimate testing ground for new trends, viral products, and cultural moments that redefine the industry ...

The TikTok-focused effort arrives as the platform’s fate in the U.S. continues to be questioned. NYX is merging music creators with makeup creators for NYXTape, a project that sees the cosmetics ...

Jolie Skin Co. LLC, which was previously spending about $150,000 (€144,000) a month on TikTok ads, is planning to pause its paid campaigns on the app temporarily, according to Founder and Chief ...

From his raw, brooding charm to the heartbroken rockstar aesthetic, Kartik’s look has already become a sensation. Last Diwali, Kartik ruled the box office with Bhool Bhulaiyaa 3, cementing his ...

You can get in touch with Alyce by emailing [email protected] A millennial mom has won the latest makeup trend taking the internet by storm, leaving TikTok users stunned by the transformation.

Without TikTok, brands, influencers and content creators face disruption of well-honed strategies designed to meet consumers exactly where they are. From selling out beauty products overnight to ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which the company says is a key reason for why the company is lowering its ...